Resort Revamping On-Mountain Experiences with New Investments
Sky-Hi News Reports:
WINTER PARK — Winter Park Resort is taking a cue from other ski resorts around the state and investing in more summer activities so guests can enjoy on-mountain experiences year-round.
Last week, Alterra announced $16 million in capital improvements at the resort, including over $1 million for summer activities, which the resort hopes is just the beginning of summer investments.
“The money that’s being earmarked for summer is really sort of the first in what we’re hoping is a series of plans to revitalize summer offerings here,” said Steve Hurlbert, director of public relations and communication for the resort.
The new summer activity options will include ropes courses for adults and kids, climbing walls and new hiking trails, as well as continuing to improve and add to the resort’s Trestle Bike Park.
Alterra is also investing in summer activities at its other resorts, including Steamboat Ski Resort, spending a total of $6.3 million across its properties. Plus, last year, Aspen Skiing Co. opened its $10 million summer adventure playground and announced a commitment to building summer activities.
Hurlbert said the resort wanted to update the base area activities with options that people would actually enjoy and that take advantage of the unique landscape available.
“Some of the base area activities that we had in particular were a bit stale and really, were kind of things that were more like carnival attractions rather than attractions and activities that you would find at a mountain,” he said.
Thanks to Winter Park’s new gondola, the resort has the ability to expand activities at the peak as well. Hurlbert said there are a lot of opportunities for hiking trails in the area… [Read Full Article]
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